Daily Archives: December 20, 2012

Tourism Ad Campaign Touts Kansas

Study shows 80:1 return on investment from advertising campaign

Some people think Kansas is a well-kept secret, but the Division of Tourism of the Kansas Department of Wildlife, Parks and Tourism (KDWPT) doesn’t keep quiet about trumpeting the virtues of our state. According to an independent study, the state’s “There’s No Place Like Kansas” marketing campaign generated 133,400 additional visitors to Kansas and contributed $73.5 million to the Kansas economy, yet cost only $915,400 – a return on investment (ROI) of $80 for every dollar spent. The KDWPT Division of Tourism directed the campaign, and an independent research company, H2R Market Research, conducted the study.

The campaign ran between July 1, 2011 and June 30, 2012. It used television, print, online and digital advertisements and reached 1.84 million people in seven states: NebraskaMissouri (including St. Louis),ArkansasOklahomaColorado and Iowa. A sample of the television ads can be viewed on YouTube athttp://www.youtube.com/user/travelks.

“This campaign focused on the unique and surprising experiences visitors can enjoy when they visitKansas. The study shows that investing in tourism marketing pays big dividends and that tourism is an important part of the Kansas economy,” said KDWPT Secretary Robin Jennison.

The campaign did not spend state general taxes. Instead, it was funded with dollars from Economic Development Initiative Funds (EDIF) generated through the Kansas Lottery and eight community partners that contributed $20,000 each: Dodge City Convention and Visitor’s Bureau (CVB); Hutchinson CVB; Kansas City CVB; Lawrence CVB; Manhattan CVB; Visit Salina; Visit Topeka and Go Wichita.

“We believe it is essential to partner with statewide industry leaders to maximize the many and varied programs of the Kansas Tourism Division,” said Becky Blake, Kansas Tourism Director. “Our advertising partners help stretch our limited funds, enabling all of us to create excitement about Kansas far beyond the state’s borders.”

“Based on advertising effectiveness studies we have conducted over the last three years for state tourism offices and destination marketing organizations, Kansas’ ROI of 80:1 is well above the industry average,” said Jerry Henry, president of H2R and widely-respected expert with nearly 30 years of travel and leisure research.

The Kansas tourism industry employs one of every nine Kansas citizens in jobs that stay in the state and can’t be sent to another state or oversees. Tourism is the third largest private sector employer in Kansas.

For more information or a summary of the report, visit www.TravelKS.com, or call 785-296-2009. FindKansas on Facebook at www.facebook.com/TravelKS and on Twitter at @TravelKS.

Tuttle Creek Lake Hosts Annual Eagle Day January 5

Free program provides information and eagle viewing opportunities

The eagles are landing around Manhattan. With the arrival of winter, migratory bald eagles have been working their way south and passing through Kansas.

To offer the opportunity to see our national bird in its native habitat, The U.S. Army Corps of Engineers at Tuttle Creek Lake has scheduled its annual Eagle Day for Saturday, Jan. 5, 2013. The program will begin at 9 a.m. and run until approximately noon.

The program is free and open to the public. All participants should meet at 9 a.m. in the large assembly room at the Manhattan Fire Station, 2000 Denison. Dan Mulhern, biologist with the U.S. Fish and Wildlife Service, will offer a short presentation about bald eagles migrating through and nesting in Kansas. Pat Silovsky, director of the Kansas Department of Wildlife, Parks and Tourism’s Milford Nature Center, will feature several live raptors in her discussion of eagles and other birds of prey.

Following the presentations at the fire station, members of the Northern Flint Hills Audubon Society will lead participants on a bus tour through areas near Tuttle Creek Lake, with the goal of watching bald eagles in the wild.

Participants should dress appropriately for the weather, and everyone is encouraged to bring binoculars, spotting scopes, and cameras.

Tuttle Creek Lake’s Eagle Day 2013 is sponsored by the U.S. Army Corps of Engineers at Tuttle Creek LakeKansas Department of Wildlife, Parks and Tourism, and the Manhattan Convention and Visitors Bureau. Bus service and refreshments are sponsored by the Tuttle Creek Lake Association.

For more information, contact Steve Prockish at (785) 539-8511, extension 3167.

Governor’s Turkey Hunt Seeks Young Hunters

Six lucky youngsters will get turkey hunting opportunity

The Governor’s One Shot Turkey Hunt, based in El Dorado, draws hunters from across the U.S. each spring to experience the great turkey hunting found in Kansas. However, since 2002, six lucky young hunters from Kansas have been selected to participate in the hunt as “Youth Celebrities.”

While organizers of the hunt strive to promote Kansas’ great hunting heritage, they also realize that hunting traditions must be passed down to our youth. To do that, they have developed an application and selection process to get young hunters involved. To be considered for selection, youth must be Kansas residents, have completed a hunter education course, be 12 to 18 years of age, have a parent or adult sponsor who will accompany and stay with them during the event, attend all events associated with the hunt, and submit an application, essay and photo by Jan. 8, 2013.

A selection committee will review the applications and essays, which should be about “Why I Should Be Considered for the Hunt”or“Why Hunting Is Important to Me.” The committee will consider qualified applicants of all experience levels.

The lucky six will be considered youth hunters and will not be in competition for the Top Gun award, but each will be provided with the following: a hunting guide; hotel accommodations in El Dorado; tickets and passes to all the events for the parent/sponsor and youth; two turkey permits and licenses required; and the opportunity to participate in future events as volunteers.

This year’s hunt will take place April 11-13. Applicants may contact the Kansas Governor’s One Shot Turkey Hunt office during business hours of 9 a.m. to 4 p.m. at 316-321-3835 with any questions concerning the youth program or other programs associated with the hunt. A celebrity youth program application can be downloaded here http://www.ksgovsturkeyhunt.com/.

Any Kansas youth who meets the eligibility requirements is encouraged to apply for participation in the hunt. This is a great opportunity to enjoy a quality turkey hunting experience and the hospitality of the great folks in Butler County and El Dorado who conduct the hunt each year. The Kansas Governor’s Annual One Shot Turkey Hunt has become recognized throughout the U.S. as one of the finest of its kind in the nation.